Getting "REAL" work in my portfolio

Obviously, we have to build our portfolio in order to get more work. On the other hand, I need to have clients to have stuff in my portfolio. How the heck do I get around that?

It's not unusual for new, eager graphic designers to expect 'brand name' work in their book (portfolio) when they get out of school. The reality is, it won't come that easy, and will most likely happen after a few years experience. So, what are you to do?

Pro bono work is very common when first starting graphic design. Pro bono means you'll offer free design services for your client's first project. If they like your work, you'll be apt to get more! Maybe referrals if you're that good! The idea is, you need to have "real client" work in your book, and not just school projects.

Keep an eye on the big picture, and don't give away 'everything' for free -- use your best judgment. Definitely do not spend your own money buying materials for that client. If you want to do pro bono work, make sure you let your client know it's only for design services and not materials!

What have been your experiences (challenges and/or advice) on getting real work in your portfolio? What advice would you give? Select the "comments" link below to post your response.