tag:blogger.com,1999:blog-18142596072837083692011-12-13T13:08:59.849-06:00<b>Get ready for some raw, sayin'-it-like-it-is advice for you new graphic designers! </b> <br><br> This is a graphic design blog is for graphic design students getting their feet wet in the graphic design and advertising biz. With over 125 countries visiting Subconscious Tonic, this is the place to get your know-how!Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.comBlogger431100tag:blogger.com,1999:blog-1814259607283708369.post-71156842330029899442009-06-17T11:58:00.013-05:002009-06-29T14:48:48.822-05:00

Are you a member of a student organization? Is your group looking to campaign on campus? Well, you've come to the right place for learning the DOs and DONT's of campaigning on your campus!1. BEFORE YOU BEGIN CREATING MESSAGES: THINK FIRSTCOMMON TYPE OF MESSAGES ON CAMPUS. Choose the best one for you.banners (broadcast a message like a billboard; all audiences welcome)fliers / handbills /

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.com0tag:blogger.com,1999:blog-1814259607283708369.post-88905218989964629452009-03-24T16:18:00.008-05:002009-03-24T16:23:43.442-05:00

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.com0tag:blogger.com,1999:blog-1814259607283708369.post-16496020108395019202009-01-29T20:00:00.030-06:002009-01-29T20:32:58.610-06:00

Okay, so there's this chain e-mail going around showing humorous logos of companies who are assumed to be affected by the financial crisis.I wanted to show this to you so you can see that subtle changes in design can make huge impacts on meaning! Enjoy -kelada

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.com1tag:blogger.com,1999:blog-1814259607283708369.post-9856588564864721842008-12-28T15:20:00.014-06:002008-12-29T13:47:54.535-06:00

You love cartoons, you love art, you want to express yourself, and you want to tell stories... You can! Animation is a magical instrument of expression, invented and evolved within the 20th century, looks like living its high times today with the new advancements in technology.I’m an animation and illustration artist. Graduated from Savannah College of Art and Design in 2004, worked in New York

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This post is in response to a request to talk about handling taxes when you have your own business. People from over 104 countries read the Subconcious Tonic blog. I can't answer this in one way to apply to all people. But regardless of where you are, and as I've mentioned before, if you're doing business, do it legitimately. In the United States, that means, get a Tax ID.A Tax ID allows you, as

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OKAY, so you've finished the artwork, and now you're looking to get it printed. Where do you go? What do you say?COMMON TYPES of PRINTER REQUESTS FROM FREELANCE DESIGNERSIn most cases, you've probably already talked to your client about what kind of paper quality, etc. they want. But then what do you do once you know?First you need to determine what it is you're printing, here's a list of a few

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Check out these optical illusions. -kelada

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Wouldn't it be great to know what companies look for when you go to an interview? Here are some typical factors employers look at when interviewing graphic designers whether you've got less than a year of experience or you're a veteran. -kelada[chapter 1] WHAT'S INSIDE THE PORTFOLIOFirst thing an employer will most likely do is ask you how long you've been doing design, and where you've gotten

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PART III - Here are some unusual business card formats and designs to help trigger your wild imagination. As cliche as it is, it's OKAY to think out of the box. -KeladaDesign by www.gilahpress.comDesign by www.deucecreative.comThese business cards are miniature replicas of maps that unfold as a typical map to the standard business card.Design by: Rethink

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Here's a great collection of logo resources to help get your creative juices goin'. You may recognize many of these corporate brands, and some are available to download.Logotypes - (Russia)This is pretty amazing. You can download vector logos for popular brands. Although the site is in Russian, the navigation is still intuitive.Logotypes - (Armenia)Same thing as above, just different collection

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.comtag:blogger.com,1999:blog-1814259607283708369.post-57228528344539816712008-05-09T15:49:00.000-05:002008-06-12T16:48:24.814-05:00

PART II - Here are some unusual business card formats and designs to help trigger your wild imagination. As cliche as it is, it's OKAY to think out of the box. More to come . . . -KeladaDesign by Tim Mcgrath www.whois3.comDesign by Scott Ottdesign by www.designguys.comQuasi Design: Eggers + Diaper (Berlin) www.eggers-diaper.comDesign by Fabien Barralwww.imoments.org/TagDesign: Martin DuffyFirm:

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Most designers become brilliant artists through their self motivation and determination for keeping on top of their game. But what a lot of designers don't know, is that when they expand their skill set to copywriting, they've really stepped up their game.Copywriting is not for everyone, and it's a rare commodity to find someone who can do both design and writing very well. Some of you may think

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Here are some unusual business card formats and designs to help trigger your wild imagination. As cliche as it is, it's OKAY to think out of the box. More to come . . . -KeladaDesign by Stefan Sagmeister www.sagmeister.comDesign by Heinz Wild Design by Murillo Designwww.murillodesign.comAgency: Barkley Evergreen & Partnerswww.beap.comArt Director: Craig NeumanCopywriter: Brian BrookerDesigners

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Enjoy these recent advertisements from around the world. -keladaIt says: "Hyundai Coupe. 0 to 100 km/h in 8.4 sec." Advertising Agency: Shalmor Avnon Amichay / Y&R, (Tel Aviv, Israel)Chief Creative Officer: Gideon AmichayCreative Director: Nir LivniArt Director: Tomer InbarPhotographer: Emily Martian It says: "Surgical markers can do prettier things." Advertising Agency: Del Campo Nazca Saatchi

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http://www.hypnoteis.nl/bio.html (The Netherlands)26-year-old Teis Albers' portfolio of graphic and multi-media design.http://www.creaktif.com/ (France)Group of artists coming together to create a design firm with portfolios spanning in the Web, street art, print, 3D design, video and more.http://www.vermeersch.ca/ (Canada)Jeff Vermeersch, interactive creative director's life-size portfolio, an

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"Branding is the visual, emotional and cultural image that surrounds your company and your product." - Chuck Pettis, EvansGroup"(Branding at shows) can't merely be a reformulation of what's on television. The two media really have quite different objectives." - Joe Gallant, Nissanwhat's the design objective? The objective of an exhibit display is to create a visual 'speed bump' to make attendees

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The tools of our time enables everyone to create high quality art work in the comfort of their own home. Moreover, if you are an ambitious artist, it may be a matter of time for you to come up with your own production quality project.That's how good we have it, in terms of how far our instruments and our accessibility to them came in the recent years. While this creates a great opportunity for

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Many of us at some point in our careers will be asked to create an HTML template that will be sent to our client's contact database. Where on Earth do you start?There are many e-marketing tools out there that's WSYWYG (what you see is what you get). The one I've gotten to be familiar with is MailChimp. Most of these types of services are pay-per-month or pay-per-use, averaging about $.02 - $.03

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YES!Real-world experience is very important as you begin your graphic design career path. I think it's ideal for you to do it while you're in school, as that will give you a head start on the competition once you graduate."Think about it, after graduation, imagine the swarm of people who will be looking for the same job you're after! But guess what? If you have a little bit more "real-world"

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The following is an excerpt from the CareerBuilder article "10 Ways Your Résumé Irks Hiring Managers."According to Mary Lorenz, CareerBuilder.com writer, "Job seekers do themselves a disservice when they send out résumés with more information than they need." Most employers don't have time to read through the puffery.Here are 10 things she says your résumé could do without. I've added my

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You gotta have:A Good Name Choose a name that expresses your creativity, professionalism and objective of your business. Avoid using the word "Freelance" in your title, you may use it casually if it comes up in conversation. Once you pick a name, come up with several backup names in case someone else has registered that name.Next, go to the local court house, find the "Assumed Name Office." Once

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Here are some ads from around the world. You can see the take on different types of humor and local customs.Test your talent: Can you identify who the target audience is and the positioning statement for each?Mini Cooper placed train station in Zurch, Switzerland. It gives the perception that the Mini Cooper is roomy.Yoga school advertisement. Hong Kong, ChinaLife size images stuck on glass

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First of all, you have to define "Darn Good."Darn Good - adj - communicates effectively through the use of GOOD layout, typography and color. Catches the eye, and facilitates staring and comments like "Hey, this is a really cool card!".This means your card must be:1. originalSome would say nothing is original. But, I disagree. If you're having a hard time being "original," research some business

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danielk007 said... "This is a really good blog, i dont understand why more people are not reading and commenting on it. I find the blog really helpful and the links rock!" July 7, 2007 3:02 PM

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.com1tag:blogger.com,1999:blog-1814259607283708369.post-67817298613027265252007-07-06T11:23:00.001-05:002007-07-06T11:29:16.915-05:00

That is a very personal question and it's really up to. There are benefits to both, depending on your goals.People choose a 4-year-school to receive a bachelor degree. Going to a university will facilitate knowledge in a variety of areas in the area you're interested in, plus, you will have to get the "basics" or math, English, science, etc. Which, why wouldn't you want to expand your mind?

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Trompe l'oeil is a French phrase that translates to "trick the eye." This type of art is usually murals or paintings that create an optical illusion. Today it's used as part of interior decorating in homes and inside buildings. It creates great amusement outside on the sides of buildings or on streets.Trompe l'oeil was originally used by Greeks and Romans going back to 400 B.C. If you ever make

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Ok George, so you want to get into graphic design?You probably fit in one of two categories:1. you're a great artist (illustrator, painter, etc.) or2. you have no clue about artThis is a common question for people who are about to graduate from high school. They have an interest in a graphic design career and wonder if they need to get formal training. Often times, students think that, just

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Hi Jess - So you want to know how to write a resume that looks like it came from a designer? Do you have to have one that's 8.5" x 11"? YES (take a look at the other posting about "Getting ready for an interview.")Why do you need a standard resume anyway? (1) to fax, and (2) most companies are traditional and have a filing system they like to stick to. That's pretty much the only reason. Go

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Okay "Marc"- here's the deal. This can be a deal breaker or a deal maker for you, and there is definitely a fine line. People are visual and make decisions based on first impressions. What usually happens is, students have the tendency to show as much work as possible. STOP - DON'T DO THIS - IT'S A MISTAKE! It's a mistake that's obvious to people in the industry that this person is "totally

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1. Not listening to the client2. Not doing research3. Asking the wrong questions, if any4. Not following up constantly during a project with phone and e-mail5. Using copyrighted material6. Not meeting deadlines7. Having disorganized files8. Not keeping a log of time and client interaction9. Not getting a DBA or sales tax license to run a business10.Starting design with RGB formats with the

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1. Not using the top 1/3 of the page to show most important information2. Not using a consistent grid throughout the site3. Contact information that isn't accessible through one click4. Fixed page widths5. High color contrast6. Fixed font size7. Long load time8. Not allowing the option to turn off music9. Poor navigation and click-through rate10.Non-scannable text11.Not changing visited link

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1. Awkward kerning and leading2. Too much bold and italics in a passage3. More than 2 typefaces4. Using serif fonts for projected presentations5. Putting two spaces after a period6. Long lines of very small type7. Narrow columns8. Incorrect punctuation9. Block justified text wrapping10.Not lining up text across columnsWhat typography mistakes have you seen? Selectthe "comments" link below to post

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>>Make your PORTFOLIO pop!>>Make your PHOTOGRAPHS pop!>>Make your WEB SITE pop!>>Make your BRANDING pop!>>Make your ANIMATION pop!>>Make your LAYOUTS pop!

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There really is no standard number you should charge. It depends on many factors.Competition - do some research and find out what your competition is charging.The Client - you'll find that you can charge more if you're doing work for corporations (not creative agencies). Corporations, from my experience, have a harder time finding designers. Not to mention, the person who is hiring you will be

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Big Huge Summer Mixer - Was it any good? HECK YEAH!OKAY - so I went to this mixer. Literally hundreds of people there - about the size of a royal wedding! The idea was that ALL the creative organizations in Houston represent and bring their members to mingle. So, here are the organizations who hosted this summer fest: AMA, AWRT, ADCH, BMA, HAF, HDMA, HiMA, HPMA, IABC, OiH, PIGC, PMI, PRSA, TXMPA

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Want to know what you're worth? Find out what others are getting paid in the creative industry here in Houston. Visit the AIGA|Aquent Design Salary Survey to find out.What positions are in the survey?owner, partner, principalThese people are responsible for running the business and managing the employee and business model.creative/design directorThis is the creative head in the agency, whether

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The Traditional Portfolio: Texas art supply has great portfolios to choose from (that's where I purchased mine). Tell your family that it makes a great graduation gift, as they can sometimes be pricey. You're not a painter, so make sure the book you choose is no larger than 18" x 24". It should have a binder inside that clamps closed with insertable clear sheets with black filler paper.Online

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First thing is first. Do your research on the company you're interviewing with. Find out what kinda clients they currently have and which media they use for deliverables (e.g. print, interactive, broadcast, etc.)PortfolioAlign your portfolio to their needs. You may be great at creating magazine print ads, but the design agency may be heavy in direct mail or web advertising. Organize your

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What an easy question to answer! Living in Houston, you have access to so many networks and resources. What do I mean by networks? Networks are your support system where you can share information and services. Networking events are often hosted around food and drinks -- "happy hour." Every industry has networks, and Houston has an ENORMOUS network for young creative professionals. Check on the

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Obviously, we have to build our portfolio in order to get more work. On the other hand, I need to have clients to have stuff in my portfolio. How the heck do I get around that?It's not unusual for new, eager graphic designers to expect 'brand name' work in their book (portfolio) when they get out of school. The reality is, it won't come that easy, and will most likely happen after a few years

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You’re invited to join other rising stars in public relations, communications and marketing field by taking part in an exciting new group for young professionals!Who: Young Professionals for IABC is an energetic group of professionals who have been working for 10 years or less as communicators, or in fields that support communicators. YP invites those interested in opportunities for networking,

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Howdy creative professionals!! Are you a graphic design student? Get ready for some raw sayin'-it-like-it-is advice! This is a graphic design blog for Houston area graphic design students getting their feet wet in the advertising and graphic design business. This blog is brought to you by Abstrakt Designs http://www.abstraktdesigns.netPlease feel free to share any ideas or advice about the topic.

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.comtag:blogger.com,1999:blog-1814259607283708369.post-4782075055593189852007-06-05T14:54:00.000-05:002007-07-26T14:04:01.223-05:00

Hey guys - check out the Big Houston Summer Mixer!14-Jun-07 5 PM to 10 PMhttp://www.houstoncommunicationsalliance.com(advice: be sure to use at least 10 point font for Web. 9 would be pushin' it)

Dahlia Kelada - Abstrakt Designshttp://www.blogger.com/profile/04040959066985862308noreply@blogger.com